For DHLs partnership with Formula E, they wanted to promote their core values and shared vision, in addition to their own corporate mission to achieve zero emissions by 2050. The US is a key territory for DHL as they seek to gain market share from their strongest competitors.

A disruptive campaign offering fully electric zero-emission taxis to New Yorkers was launched at the New York ePrix.
A fleet of Nissan Leaf vehicles offered three days of complimentary rides around Manhattan. A world first, the activity was promoted by lifestyle influencers and caught the attention of key media outlets including CNN, Bloomberg, Yahoo Finance, Nismo, Business Wire, NYC Metro and Bullz-Eye.com reaching over 1.9 million people.