Hennessy teamed up with their first artist from Poland for a very special colloration asked myself and my team to develop PR, digital and experiental strategy and creative to help raise awareness of the brand in the market.
We created the ‘Authentic’ campaign collaborating with top Polish artist O.S.T.R. With the campaign we created a series of concerts, documentaries along with paid and earned digital content.

The documenatry short highlighting the values of the ‘Never Stop. Never Settle.’ message. In the film we go from the first concert of the tour to the rehearsal studio and to Adam’s home town of Lodz. There we meet old friends who talk about his story and his drive.